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This is achieved by providing a mechanism to publishers so that they can declare who is authorized to sell their inventory. Although this has had an almost immediate impact on publishers, including those just using AdSense, many publishers are still unaware of it. The initiative came about in the wake of a number of scandals around the misrepresentation of ad inventory that resulted in big money being spent on bad inventory. The solution, backed by the IAB and most of the big players in the ad space is deceptively simple and for once cheap and easy for publishers of all sizes to implement. Shortly after ads. Would you benefit from having better support on issues like this? OKO not only help web publishers earn more, but give expert support with policy and publisher solutions such as Ads. Find out more here. Authorised Digital Sellers is simply a text file that sits on your server and lists the places that are authorised to sell ads on your behalf. Effectively, it is a file that publishers can add to their site to certify their ownership of the site and list the accounts that are authorised to sell their inventory, doing so in a format that can be easily crawled and indexed.