But the problem for your server is that video content is a lot heavier than text-based content, and puts a heavy load on your website servers. You need to be able to upload and share high-quality videos with your audience, without server lag or your website going down. Even if you have a dedicated server or virtual machine, video can put a significant load on your server with even a small amount of traffic.
10 Best Video Hosting Platforms in 2021
So what’s the best way to add a video to your site?
Are you looking for the best video hosting sites for bloggers, marketers, and business websites? Uploading videos directly to your website requires a lot of server resources. This is why smart business owners use video hosting sites to upload videos and then easily embed those videos in WordPress without affecting performance.
Why Not Use YouTube? It’s Free
That in itself is super awesome, of course. What happens instead when you search that same query, and the very same video you find from that same group is embedded exclusively on their website? We totally borrowed this image from a similar blog our friends at Wistia wrote. If all the bee folks hoped to do was raise a general awareness of how to attract honeybees, their YouTube video has likely done its job. However, if they were hoping to provide other non-video related resources, recruit new members, sell a product, etc. You see, having two of the same video hosted both on YouTube and on your website with the same SEO strategy puts the two videos in competition with one another. Videos hosted on our private server have full sharing capabilities on your social media pages such as Facebook and Twitter, plus embed codes for emails, and more. If your goal is to get people to view your videos and take no immediate action, YouTube is great. We do not hate YouTube. We love YouTube.
But that makes sense. The video is nearly ten minutes in length, and weighs in at more than MB. It worked for you earlier. You visit your site to pull up the video for yourself. This time, the page takes forever to load. Why is your site suddenly so slow? Click To Tweet. Before we dive into the technical reasons why you should never host your own videos, let me take a second to explain the difference between embedding video, as opposed to uploading it to your WordPress server.