After the holidays have come and gone, the most exciting thing for many in the New Year is the promise of a clean slate. You can reimagine yourself however you want as an individual and brands are no different. For consumers, the top resolutions year after year are often the same: lose weight, get in shape, and save more money. However, for businesses, each year often presents very unique challenges due to consumer expectations changing, resulting in behavioral changes, and the new or evolved technology innovations to meet those needs. Check them out and get inspired…. Consumer expectations have changed dramatically over the last few years, but this industry has stayed relatively traditional. When done right, flexible technologies, digital experiences and strategic communications will enable brands a much more loyal consumer connection, while also significantly reducing their costs.
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